Spring Professional Poland Jobs Directory

Global Marketing Manager

Description

 
For our client, a leading global provider of professional services in the field of technology and technical support, we are looking for a Global Marketing Manager
 

PRINCIPLE RESPONSIBILITIES AND DUTIES

 
  • Work closely with Product Managers and Commercial Directors to develop and manage promotion campaigns to drive product awareness and user engagement.
  • Organising Product Launches to build awareness across industry verticals and product lines.
  • Understand customer needs, gather product requirements, and alignment with our value proposition.
  • Work closely with the Demand Generation team to determine product priorities and initiatives and how best to leverage their capabilities.
  • Distil key functionality and features of the product into compelling marketing assets and advertising possibilities.
  • Plan the launch of new releases and lead and manage the cross-functional team to execute the plan.
  • Communicate with sales team to coordinate joint marketing/sales activities.
  • Work across company marketing to manage online marketing campaigns, events, SEO, SEA, Email campaigns, web design, LinkedIn, social media and more.
  • Be creative in working with web and email designers
  • Leverage digital tools to increase target contact database used in digital campaigns.
  • Continuously monitor the market to identify new opportunities and gain competitive advantages.
  • Collaborate with external partners such as agencies and technical writers to ensure they deliver high-quality product-related content and layouts.
  • Prepare public appearances such as exhibitions at trade shows, customer visits and training sessions.
  • Manage the marketing budget, and allocate the capital efficiently across various channels in order to deliver the most value per lead dollar spent.
  • Analyse data from campaigns and business processes and make recommendations for process changes and future campaign adjustments.
  • Data mining in Salesforce.com and Eloqua in order to properly target messaging.
  • Define and manage performance thru Marketing Key Performance Indicators.
  • Project management and process documentation.

 

CRITICAL COMPETENCIES AND SUCCESS FACTORS:

  • Demonstrates understanding of the needs and expectations of internal customers
  • Shows a strong customer orientation
  • Applies critical thinking when reviewing customer requests
  • Builds relationships with internal customers and within team in a global environment
  • Ensures high expectations for results
 

QUALIFICATIONS:

  • BA or BS degree in Business or technically related field.
  • 5+ year’s proven experience designing and developing effective marketing campaigns in the industrial space over multiple geographies and verticals on either the client or agency side.
  • Digital marketing experience with web, email, SEO, SEA.
  • Offline experience with trade shows, technical seminars, and industry publications.
  • Has worked with a Salesforce.com and SAP setup.
  • Successful project management experience
  • Proven effectiveness in working with other associates in a global cross-functional team
  • Capability to analyze and evaluate complex business processes
  • High degree of independence and self-initiative
  • Good time management and working structure
  • Fluent business English language skills mandatory; German and French language skills a plus
  • Able and willing to travel approximately 25%

Requirements

Location

Warsaw

Contract type

Manager

Availability

2019-04-02

Branch

Warsaw, Spring Poland

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