Spring Professional Poland Jobs Directory

Consumer Brands Business Manager

Description

For our Client Diversey Polska Sp. z o.o. we are looking for:

Consumer Brands Business Manager

Key responsibilities:

  • Implementing the central strategy and developing the business to increase countries Unilever professional market penetration in B2B market; understanding where we play locally - in which sectors, to which target end-users and which route market - what we aim to achieve and with what brands, product range and NPI's
  • Developing, implementing and driving Unilever branded product portfolio; adapting range for own country when needed, by understanding the local needs - knowing what is going on in the local marketplace (competitors, pricing, promos) and finding white spaces/opportunities  within the marketplace to drive sales
  • Developing strong customer insights for the category & understand local customer journey in all channels/routes to market and translate those insights into business or growth opportunities 
  • Setting and implementing a pricing&promotial strategy for Unilever branded product portfolio in the country. Working out a clear promotional sell-out plan, including concrete local promo activities and trade materials together with sales and measuring its effectiveness - ROI, price elasticity - in the marketplace
  • Developing and implementing local category and (digital) activation plans for Unilever branded product portfolio per user, with a clear distributor trade story and local activity calendar
  • Leading digital activation strategy in the country; constant improving recently build digital local platform/website and implementing central digital and social media strategy and support plan in the country, leading local E-commerce opportunities with a sales team and test driving digital tools
  • Coordinating and leading supply chain and local demand planning within Diversey organization to assure availability to a local range, helped by local portfolio manager
  • Being the internal advocate for the Unilever professional range within the local Diversey opco; training and coaching sales teams and trade partners in country to keep momentum and getting regular feedback on changing needs of (end) customers
  • Being the key contact person within a country for the local Unilever business partner on daily basis and close liaising with the central Diversey Consumer Brands team strategy and working as a team with the other country Consumer Brands business managers (sharing best practice)
Key requirements:
  • Category management skills, a deep understanding of (trade)marketing actions/techniques to develop the business
  • Solid marketing experience, preferably from consumer marketing /FMCG background
  • Proven digital competence; digital savvy: understanding Social Media and E-techniques, like SEO,SEA; ideally in e-commerce business environment
  • A strategic thinker with hands-on commercial and entrepreneurial mentality
  • Strong communication and presentation skills and the capability to influence 
  • Project management skills
  • Great at analyzing data and understanding customer insights for all channels/routes to market
  • A team player; able to work and collaborate cross-functionally
  • Working fluently in English language 
  • Minimum 6-7 years of relevant working experience


 
 

Requirements

Location

Warszawa

Contract type

Specialist

Availability

2018-03-27

Branch

Warszawa, Spring Poland

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